Proudly helping brands
make citizenship part
of their core mission.

  • Pivoting a telcom from status quo to trusted tech

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    Solving For
    Misaligned and misperceived purpose across all key stakeholder groups
    Lack of recognition for major investments in responsible business

    Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    Comprehensive purpose strategy, including internal and external facing comms platform
    Operational Playbook providing a blueprint for how to show up and behave in the world
    Sector-leading strategy, branding, and creative

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Acknowledged leadership role in sector; Forbes Just 100 List, Fast Company Most Innovative Companies Award, Barron’s Most Sustainable Companies
    Increased commitment; 5 year investment to back responsible business efforts exceed $3 billion
    Established measurements across organization and partnerships

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  • Grounding a highly influential brand’s purpose in authenticity and impact

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    Solving For
    Spike in internal demand for purpose-driven initiatives and investment
    Competing internal orgs with misaligned understanding of purpose and process
    Highly critical audience, increasingly disappointed with brand experience

    We Delivered
    Framework to assess and prioritize initiatives
    Competitive white space analysis
    Operational Playbook providing a blueprint for how to show up and behave in the world

    Impact
    Alignment on focus, guidelines and process across initiatives and stakeholders

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  • Reimagining a century-old franchise with a modern purpose

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    Solving For
    Legacy leadership and thinking
    Complex stakeholder network with varying needs and POV’s (from investors to franchisees)
    Lack of articulation and proof points illustrating core values

    Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    New purpose statement and comprehensive purpose strategy
    Operational Playbook providing a blueprint for how to show up and behave in the world
    Internal launch film and supporting assets
    Brand stewardship to assist in rollout process

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Launched new purpose and established new northstar across portfolio of brands
    Developed new employee programs to underscore commitment to purpose

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  • Becoming a beacon for shared value by creating shareholder and regional value

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    Solving For
    Opportunity for a small, regional brand to lead a stained industry
    Need to refine and realize purpose throughout organization and surrounding region

    Delivered
    New company northstar - permeating internal culture and external consumer engagement
    Framework to assess and prioritize initiatives
    Comprehensive strategy across creative, partnerships and consumer engagement
    Board-approved blueprint for corporate, brand and regional revitalization

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Transformation to a certified B Corp
    Deepened consumer engagement
    Acknowledged leadership role in sector

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  • Reinventing a business with diversity as the dominant economic driver

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    Solving For
    Lack of company northstar
    Misalignment regarding the larger potential for influence
    Out of step with rising creative class trend

    Delivered
    Framework to assess and prioritize initiatives
    New purpose statement and comprehensive purpose strategy
    Operational Playbook providing a blueprint for how to show up and behave in the world
    Brand stewardship to assist in rollout process

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Acknowledged leadership role in sector
    Established measurements across organization and partnerships
    New, action-based partnerships advancing purpose

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  • Transforming a brand from cultural pariah to gender advocate

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    Solving For
    An outdated, irrelevant and harmful brand image, contributing to toxic masculinity and gender bias
    Opportunity to leverage imprint and scale to lead the category

    We Delivered
    Framework to assess and prioritize initiatives
    Brand stewardship to assist in rollout process
    Comprehensive strategy across creative, partnerships and consumer engagement

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Deepened consumer engagement
    Acknowledged leadership role in sector
    Established measurements across organization and partnerships
    New, action-based partnerships advancing purpose
    Marketing KPI lift; 98% positive sentiment, 41% change in brand sentiment

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  • Innovating a POC-centered business unit within an old, majority white company

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    Solving For
    Need to address the radically uneven opportunity and experience for Black women

    We Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    Comprehensive business strategy and operational guides

    Impact
    Confidential

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  • Establishing an authentic purpose for a mature tech company

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    Solving For
    Growth-focused tech pivoting into a new, more valuable and closely monitored member of society

    We Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    Comprehensive purpose strategy, including internal and external facing comms platform

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Connection of R&D and product roadmap to purpose initiatives
    New, action-based partnerships advancing purpose

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  • Uncovering the whitespace opportunity at the nexus of Gen Z, mental health and tech

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    Solving For
    Understand a multi-faceted landscape across specific audience (Gen Z), culture (tech) and crisis (mental health) to define a path forward

    We Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    Analysis of drivers and shifts across age groups, stigmatization and destigmatization drivers, the role of government, parents and technology
    Lateral learnings and relevant strategies from social movements

    Impact
    Confidential

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  • Pivoting from a large tech startup to global citizen

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    Solving For
    Product-driven culture untethered to their larger role in the community and people’s lives

    We Delivered
    Competitive analysis
    Framework to assess and prioritize initiatives
    Comprehensive purpose strategy
    Operational Playbook providing a blueprint for how to show up and behave in the world

    Impact
    Alignment on focus, goals and guidelines across initiatives and stakeholders
    Connection of R&D and product roadmap to purpose initiatives
    Deepened consumer engagement

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