Proudly helping brands
make citizenship part
of their core mission.

Solving For
Misaligned and misperceived purpose across all key stakeholder groups
Lack of recognition for major investments in responsible business

Delivered
Competitive analysis
Framework to assess and prioritize initiatives
Comprehensive purpose strategy, including internal and external facing comms platform
Operational Playbook providing a blueprint for how to show up and behave in the world
Sector-leading strategy, branding, and creative

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Acknowledged leadership role in sector; Forbes Just 100 List, Fast Company Most Innovative Companies Award, Barron’s Most Sustainable Companies
Increased commitment; 5 year investment to back responsible business efforts exceed $3 billion
Established measurements across organization and partnerships

Solving For
Spike in internal demand for purpose-driven initiatives and investment
Competing internal orgs with misaligned understanding of purpose and process
Highly critical audience, increasingly disappointed with brand experience

We Delivered
Framework to assess and prioritize initiatives
Competitive white space analysis
Operational Playbook providing a blueprint for how to show up and behave in the world

Impact
Alignment on focus, guidelines and process across initiatives and stakeholders

Solving For
Legacy leadership and thinking
Complex stakeholder network with varying needs and POV’s (from investors to franchisees)
Lack of articulation and proof points illustrating core values

Delivered
Competitive analysis
Framework to assess and prioritize initiatives
New purpose statement and comprehensive purpose strategy
Operational Playbook providing a blueprint for how to show up and behave in the world
Internal launch film and supporting assets
Brand stewardship to assist in rollout process

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Launched new purpose and established new northstar across portfolio of brands
Developed new employee programs to underscore commitment to purpose

Solving For
Opportunity for a small, regional brand to lead a stained industry
Need to refine and realize purpose throughout organization and surrounding region

Delivered
New company northstar - permeating internal culture and external consumer engagement
Framework to assess and prioritize initiatives
Comprehensive strategy across creative, partnerships and consumer engagement
Board-approved blueprint for corporate, brand and regional revitalization

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Transformation to a certified B Corp
Deepened consumer engagement
Acknowledged leadership role in sector

Solving For
Lack of company northstar
Misalignment regarding the larger potential for influence
Out of step with rising creative class trend

Delivered
Framework to assess and prioritize initiatives
New purpose statement and comprehensive purpose strategy
Operational Playbook providing a blueprint for how to show up and behave in the world
Brand stewardship to assist in rollout process

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Acknowledged leadership role in sector
Established measurements across organization and partnerships
New, action-based partnerships advancing purpose

Solving For
An outdated, irrelevant and harmful brand image, contributing to toxic masculinity and gender bias
Opportunity to leverage imprint and scale to lead the category

We Delivered
Framework to assess and prioritize initiatives
Brand stewardship to assist in rollout process
Comprehensive strategy across creative, partnerships and consumer engagement

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Deepened consumer engagement
Acknowledged leadership role in sector
Established measurements across organization and partnerships
New, action-based partnerships advancing purpose
Marketing KPI lift; 98% positive sentiment, 41% change in brand sentiment

Solving For
Need to address the radically uneven opportunity and experience for Black women

We Delivered
Competitive analysis
Framework to assess and prioritize initiatives
Comprehensive business strategy and operational guides

Impact
Confidential

Solving For
Growth-focused tech pivoting into a new, more valuable and closely monitored member of society

We Delivered
Competitive analysis
Framework to assess and prioritize initiatives
Comprehensive purpose strategy, including internal and external facing comms platform

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Connection of R&D and product roadmap to purpose initiatives
New, action-based partnerships advancing purpose

Solving For
Understand a multi-faceted landscape across specific audience (Gen Z), culture (tech) and crisis (mental health) to define a path forward

We Delivered
Competitive analysis
Framework to assess and prioritize initiatives
Analysis of drivers and shifts across age groups, stigmatization and destigmatization drivers, the role of government, parents and technology
Lateral learnings and relevant strategies from social movements

Impact
Confidential

Solving For
Product-driven culture untethered to their larger role in the community and people’s lives

We Delivered
Competitive analysis
Framework to assess and prioritize initiatives
Comprehensive purpose strategy
Operational Playbook providing a blueprint for how to show up and behave in the world

Impact
Alignment on focus, goals and guidelines across initiatives and stakeholders
Connection of R&D and product roadmap to purpose initiatives
Deepened consumer engagement