A strategic consultancy seeking out
transformational opportunities for brands
to thrive in a modern world by committing
to focused impact and action.


    Above all, we believe in focus.

    Unapologetically embracing your purpose - your reason for existing -
    embedding positive impact into the core of your business.


    We have a strong bias towards action.

    A commitment to drive behavioral change from the
    inside out by doing first, spotlighting second.


    We innovate to win.

    Understanding the bar for leadership so that
    we can design for distinction and, in turn, get attention.


    We see your people as the greatest channel.

    When armed with inspiration and education they become your
    greatest advocates, expanding and extending the chapters of your story.


    We deliver chapters of a story.

    A story that ladders up and builds over time through
    conviction and commitment to your focus.

  • Jim Moriarty

    Co-Managing Director

    At 72andSunny, Jim has partnered with a wide span of brands helping further their business and impact including Google (Made with Code and Impact Project), Tillamook and the Tillamook Co-op, and Axe tackling toxic masculinity. Previously, Jim spent 9 years as the CEO of the Surfrider Foundation, the largest group of coastal activists on the planet.
  • Lauryn Nwankpa

    Co-Managing Director

    Lauryn is a social impact strategist, start-up advisor, investor and entrepreneur whose philosophy is grounded in pushing brands beyond traditional conceptions of corporate social responsibility to sustain robust social impact practices company-wide. Previously, Lauryn led Social Impact at industry disrupting brands such as Headspace and Dave. She is currently an early stage startup advisor with the Economic Development Collaborative and the Pasadena City College Small Business development center and proudly serves on the board of directors of ChargerHelp!